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Commercialisation Of Childhood


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I've just been looking up some of the links from the EYFS booklet which was included in the new Surestart magazine. The one that caught my eye was http://www.compassonline.org.uk/campaigns.asp


A new report says the average child sees 20.000 - 40,000 TV adverts a year. Studiese found that 70% of 3 year olds recognised the McDonalds logo, while only half knew their own surname.


I looked up the website and it seems as though we can join the debate.

Take a look!

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Thanks for that LJW, I've put it into my favourites to look at later. may even use it for my degree study, especially the influence of internet media.



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